Detalle de la Oferta

Descripción de la Oferta

Position Summary:

A Social Media Coordinator provides support to the Social Media Senior Coordinators and Managers in the development and execution of the hotel social media strategies in support for the hotels to which they are assigned. They work behind the scenes to help identify opportunities where social media can help accomplish a hotel's business objectives and create plans to activate on those opportunities. The cluster social media coordinator works to stay up to date on relevant social media trends, learns content creation best practices, thinks creatively, and knows how to measure their own performance. Candidates should be highly motivated, disciplined, innovative, able to manage the needs of multiple stakeholders effectively and professionally, and able to work without constant supervision.

CANDIDATE PROFILE Education and Experience:

- High School or GED equivalent required
- College (University) degree required in Communications, marketing, hospitality management, or related field- preferred
- 2+ years of work experience in social media / +1-year Social Media agency- Preferred
- Must be fully proficient in written and spoken English and Spanish (Portuguese is a plus), possess excellent communication skills, including writing skills and impeccable proofreading skills and outstanding grammar
- Strong Copywriting skills, Basic graphic design & video editing skills, Basic photography & videography skills are a plus
- Self-starter and ability to work independently - a must
- Must be a team player and collaborate well with multiple stakeholders
- Good working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint and Word)
- Detail-oriented, creative, energetic, takes initiative and work effectively in a fast-paced environment
- Able to effectively work independently or, at times, as part of a team.
- Good technical and project management skills; ability to handle many diverse projects simultaneously,
- Consistently demonstrating high level of organizational skills: multi-tasks, prioritizes, and meets deadlines in a timely manner CORE WORK ACTIVITIES The following are specific responsibilities and contributions critical to the successful performance of the position
- Support social media strategies for assigned hotels and manage day to day social media activities on Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, and/or other social channels for assigned hotels
- Create monthly content calendars based on those strategies and manage the scheduling of content, troubleshooting, and publishing to all social media channels.
- Generate original content, including capturing photographs, writing copies, and performing basic graphic design and creative functions (e.g. simple video editing, creation of gifs, etc.)
- Moderate assigned social pages and perform customer-service functions per company and industry best practices and standards
- Ensure adherence to all brand, regional, company, and platform guidelines, policies, and procedures
- Coordinate regularly with senior coordinators, account management, hotel social media champions and leadership, and social media knowledge experts to ensure adherence to best practices.
- In fewer opportunities, address concerns, answer questions, and educate hotel stakeholders about social media in general.
- Measure progress, interpret results, and report on social media KPIs. Create amplification plans for content with brand and regional teams
- Stay up to date on industry and platform trends and best practices
- Create social media ads on multiple social platforms, including the development of creative and copy, trafficking ads, measuring performance and ROI, and reporting on results.
- Use social media listening tools to identify trends, surprise and delight guests, engage with guests, source UGC, perform service recovery, and more.
- Be proficient in platforms such as Sprinklr, Facebook Business